Wiseguy Digital

Trying to get the experience of a VIP bar whilst maintaining the essential qualities of an online store has been the main consideration in the construction of our favourite online alcohol retailer.

Most online shops feel and look very similar and hence users now feel confident when faced with this typical layout. However, this does make it hard to stand out from the crowd. Hence, the challenge to create something different that still maintained user confidence was one that was openly embraced by Wiseguy, not only for the fun of the task, but it allowed us to look at the way we use the Internet.

As well as the fact that the navigation of the main products has been laid as if you are in an actual bar, you can also use this site for more than just shopping. This website has a great guide to the most recommended bars by the team at The Purveyor, a really useful cocktails guide, great descriptions and information about every product including suggested uses for the drink. All of this combines gives the user a chance to become, as the name suggests, a true Purveyor of fine spirits and champagnes.

Obviously the site is an e-commerce site so has a full online store system, but it also has a great publishing system used to keep other sections of the site up to date. Try it out for yourself and we'd recommend the Corporate Gifting Service if you really want to impress...

• Client: thepurveyor.com
• Services: Web Design, E-Commerce, Web Development, Content Management, Maintenance, Consultancy
• Launch website: http://www.thepurveyor.com