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Smart Graffiti

Two sites for different markets - Europe and ROW

Smart Graffiti

As a manufacturer of some of the world's leading graffiti removal products, Smart Graffiti asked Wiseguy Digital to develop two sites to expand their web presence and to attract new distributors across the globe.

In such a niche market as graffiti removal products it's always going to be important to make sure your brand stands out from the crowd. We were approached by Smart Graffiti's main European distributor, Tara Support Services Ltd., and were asked to design and develop two new websites that would help to increase product interest and also to give Smart Graffiti a strong presence on the Internet.

A screengrab of the Smart Graffiti Europe website

Wiseguy Digital needed to create European and Rest of World websites, both to be fully updateable using a Content Management System as well as being able to operate independently. We also needed to make sure that these sites were built with W3C compliance in mind and they both needed to be fully accessible.

Visually we were given creative freedom, with just a logo as a starting block. The main aim of the site's design was to keep it clean and fresh, after all we were developing websites for a company who's products are used to produce clean and fresh results!

The site also features an RSS feed for the latest news, as well as a dedicated world view using Google maps to explore the current global stockists and to see which countries need new distributors. Obviously all of these elements, combines with our knowledge as website developers have seen the search engines positions increase sharply.